Due to lengthy website rework compounded by our relocation, I have decided to resume writing the company blog. It was one of our most popular features, and it has been neglected for too long.
While working through our website updates, I kept wanting to write that Jade is a sustainable tool for creating a sustainable future. Tonight, I want to reflect on this sentiment.
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Shift Sight HQ has relocated, but we are still working out of boxes. Our primary computer is setup and has resumed rendering models / video 24/7 for the WIP website overhaul. We are still pushing with full momentum: there is not a second to lose.
I wanted to share an iFixit link describing the necessity of durable electronics. The quick facts at the top say it all: recycling is not a long-term solution, as approximately 30% of material is lost in the process. You cannot remove pristine egg yolk from a baked cake. Look forward to regular updates soon! [I hope that you enjoyed reading about Jade! If you missed the reveal and are only joining us now, please take a look.]
The same story has repeated itself throughout history. A new technology is developed, and we become dependent on it. Society's current tech trajectory demands infinite electronics because what we have “is never fast enough” or “is never big enough.” The result is e-waste. Shift Sight intends to bend the tech trajectory at its source. Our current dependence is not sustainable. You have been waiting a long time to hear more about Jade. The pieces of the puzzle are falling together, and the concept reveal is on the horizon. Shown above is a rough rendering of the back, subject to change. No peeking!
Patent applications have been filed, so tonight's post contains a few tidbits. The story (and renderings) are still getting the final polish.
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Ty is a Founder of Shift Sight, LLC. Archives
June 2019
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