There is a parable that, although morally questionable, clearly describes the world we live in. As the story goes, if you want to cook a frog, you must place it in a pot of cool water and very gradually apply heat. The frog that is placed in already-hot-water will sense the danger and immediately leap out. If the cool water is heated gradually enough, the frog does not notice that it is being cooked until it is too late. People are like frogs. At least, we are like the fictional ones in this story: we tend to not notice danger until it is too late.
Nobody would fathom placing their child in a pile of carcinogenic electronic waste. Nor would we cheer as trucks dump millions of artificially-obsolete smartphones into a lake that supplies drinking water, promptly killing the local wildlife. (Phones contain lead, mercury, cadmium, bromine, among others.) Both of these situations are metaphors for water that is way too hot to start with. As frogs, we would jump out of the pot. What does this have to do with anything? It has to do with everything. We are trapped in the pot. This pot is the Earth. We are gradually being cooked by the aftermath of disposable electronics. The burner has been lit by companies that exploit you. You have had no option but to sit there and be cooked. That is, until now. Shift Sight is working to shut off the burner.
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Ty is a Founder of Shift Sight, LLC. Archives
June 2019
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